Ontario Tourism now offers a Unique Visitors metric as well. In the simplest of terms, this number represents how many pairs of eyes viewed a particular website during a specified period of time. It can help you better understand the size and reach of a website's audience and is useful for:
Strategy and investment teams measuring a brand's reach
Publishers assessing the exposure for a competitor's piece of content
Advertisers quantifying the impact of our company's reach
You can view the Unique Visitors metrics below, broken down by Year, Date, Month and Hour and even our best day on record thus far!
Busiest Day : February 17, 2020 :: 1257 Unique Hits
Busiest Month : February, 2020 : 3,256 Unique Hits
Busiest Hour : 04:00 : set on February 14, 2020 141 Unique Hits
Page views are important for understanding how many impressions the website makes. For example, each time you load a page or refresh the page it counts as a page view.
The unique visitor's metric gives you a sense of the size of your audience and the broad range of new visitors the website receives. The number of unique visitor's counts more as far as SEO or SERPS -- as it shows the number of new users reaching your site on a daily basis, increasing your exposure to a larger audience.
Now you may already have visitor's loyalty that return and engage on your website but the idea is to increase your rang and thats why unique visitors are more important.